IMPROVE YOUR SALES COPY IN FOUR EASY STEPS
You Only Have a Few Seconds to Interest Potential Customers With Your Ad. Here's How to Make the Most of it.
By Collin Almeida
It's no secret that you only have a few seconds to grab the interest of potential customers and try to persuade them to stay on your website. Nor is it a secret that bells and whistles are not the answer.
So how do you gain and keep the attention of your visitors?
With Killer Copy.
Words are the most powerful tool you have. Without the right words, you could be losing thousands of dollars in profit.
The best way to write effective sales copy is to put yourself in the place of the person reading it. Ask yourself all the questions your potential customer is likely to ask, and then answer them for him.
Here are four easy steps to help you reassure your customers by answering those unasked questions:
Question 1-- "What's in it for me?"
PAINT A PICTURE
Your customers don't really care about your background, how long you've been in business or how special you think you are. So the first thing you must do is promote the major benefits to them for using your product. But don't just list the benefits. Paint a picture so your readers can see themselves enjoying these benefits.
Don't write, "Save time and money with Acme widgets." Instead say, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets--the quickest widget on the market today."
Question 2 "How can you give me this?"
EXPLAIN WHY
You must offer credible, logical reasons to support your claims or people are going to suspect your motives. Explain that "Acme widgets achieve faster results because our company incorporates not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently outperformed all competitors in speed, accuracy, and endurance."
Question 3-- "Why should I believe you?"
GIVE REASSURANCES
This is the time to give some details about you and your company. Information can be provided about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers. Provide as much information to identify the persons giving the testimonials as they're willing to allow (anonymous testimonials are almost worthless).
Question 4-- "What if I don't like it?"
ELIMINATE THE RISK
The final stumbling block for customers is usually the fear of losing their money if they don't like the product or find it's not what they expected. So offer your customers an iron-clad guarantee.
It can be a full refund, a "double-triple money back," or whatever you feel you can afford. Always include a time factor--the longer the better. People like to know you'll be around for the long haul.
Incorporate these answers in your sales copy to instantly turn your readers into buyers.
Learn the secrets of writing compelling, order pulling ads and sales letters by visiting Collin Almeida's site at: http://MasterCopywriters.com It's the #1 site on the Internet for copywriting tools and resources. For additional marketing, copywriting, and advertising resources, visit: www.reprint-rights.com Collin Almeida may be reached at (541) 736-9631.|
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