You've Spent Money Developing a Product or Service and Creating a New Website, but The Sales Are Very Slow. What Gives?
By Alvin Apple
So you're all ready to go. You've got a great product to sell, a secure credit card processor, an 800 number, and a beautiful, professionally designed website. The customers should be lining up, but you aren't making any sales. What's up? Could be that no one knows you're out there.
People won't buy your product if they don't know it's available. Promoting your website is the most important thing you can do for your business. It's even pretty simple, but it's amazing how many people don't know how to go about it. Here are some basic tips on how to get your name out there:
First, make sure that you're going to show up on search engines. Register with a couple of the big ones and work key words into the title of your page. This way, someone doing a search for your type of business will be immediately led to you.
Next, place classified ads on AOL and in business ezines like DEMC and AIM. This is fairly simple and cheap. Write a catchy title which sums up your business. Then include a few sentences covering the basics of what you do or sell. Finish up with your URL. If people are interested, they'll be able to click on your ad and be connected right to your website.
Finally, write an article about some aspect of your business and submit it to the editors of business ezines. This should not be a blatant advertisement, but an informative piece which will spark an interest in what you do or sell. You should be able to find plenty of ezines related to your business by searching the web. At the end of your article, create a two or three sentence byline about who you are and what you do. Always include your URL.
So remember, when promoting your online business, make sure you're listed with at least a few of the big search engines, and make sure that your title includes basic keywords. Place ads on AOL and in business ezines, and promote your business by publishing informative articles about what you do. There's money to be made out there, if you just know how to go about it.
Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies at:
http://AlvinApple.com
You may also reach him by calling 801-328-9006 or by emailing
alvin@drnunley.com
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