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How Do You "Get the Word Out" About Your Product or Service? Read On.
By Gary Christensen
Once I have a new product or service to sell, then what do I do? Well, in order to make any money, you must first "get the word out to others," convincing them to order from you. There are really only TWO ways to spread the word:
1. Advertising--You advertise to everyone, hoping that some will read your message and then contact you. This is called "Direct Response Advertising."2. Mailing--You send mass mailings to as many prospective buyers as possible, hoping some will eventually order. This is known as "Direct Mailing."
Both methods require that you pay money for the mailing of brochures or for a certain amount of space or time to promote your products in magazines, on T.V. or radio. Advertising is expensive and it can take weeks or months before you begin making sales. Direct Mail is also expensive, and mailing brochures to the wrong people could result in "zero sales."
Mailorder magazines are by far the least expensive way to advertise. They're published every 30 days or so...and they're mainly circulated to mailorder buyers. Mail Trade Magazines are read by people who are familiar with ordering via mail order, but those kinds of readers are ALSO seeking ways to put more money in their own pockets.
So make use of those readers and make more sales of your product, too, by RECRUITING THE READERS of Mailorder Magazines, and enlisting THEIR help in the promotion of YOUR products.
This was the way I began my own mailorder career. Seeking ways to make some extra money, I realized if I could find products that I could market, as a broker or middleman, I would immediately have products to sell without having to first create my own products, test them, etc.
I began contacting various companies whose ads I saw, advertising their products. I wrote them on a professional letterhead and asked them if I could market their products over my name. Some of those companies had already placed ads with the heading, "Dealers Wanted."
They were more than willing to send me their tested brochures, ads, flyers and sales letters. I put my name on them, made copies and mailed the flyers to everyone I could. I placed their ads over my name and I made sales for their products and was usually allowed to keep half the money from each order that came to me.
That's how I started--by becoming a "dealer" (or affiliate) for other sources. Once I began developing my own products, I did exactly the same thing. I started seeking "Dealers" who would be willing to market my products to the buying public and allowed them to keep a portion of every dollar they received.
Maybe YOU were a dealer for another company when YOU first started selling by mail. Many current heads of mailorder companies started that same way, by being a dealer for a Prime Source and marketing the products of other companies.
There are still people, just like you and me, who are out there right now, reading ads in mailorder magazines, who are trying to find ways to make some extra money. They're also looking for products which they can market to others.
If you're now a source, with products to sell...guess what? YOU ALSO NEED DEALERS who can help to market your products to the buying public.
Allow them to see a sample of your product, allow them to begin using your ads and brochures, and they'll be happy to spend their money on advertising and do direct mailings to promote YOUR products to THEIR customers. With all this is mind, you should begin advertising for dealers NOW!
Gary Christensen is a Freelance Writer and Self-Published Author of eight books and more than 100+ Original Articles, like this one. Gary's latest, HOW TO USE THE WORD "FREE" IN EVERY AD YOU WRITE, is completely Free for the asking from Gary, via email: Garch7@peak.org
You can also get that report and many others by purchasing Gary's 88 SHORT CUTS TO MAILORDER PROFITS for only $15. Write to:
Gary Christensen 946 NW Circle Blvd Box 200 Corvallis, OR 97330
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