Why Do People Buy Products? Because They Perceive Them as Valuable. Here's How to Make Your Product Valuable to Consumers.
By Gary Christensen
Products are purchased because the buyer sees the value of a product. If he sees little or no value in it, he won't buy it.
WHAT MAKES A PRODUCT VALUABLE?
It might be craftsmanship, or its perceived potential, or its multi-usability.
Making a product more of a value helps to make it more valuable. The buyers needs to feel it's worth every penny of the money he spends, and if so, he will be less likely to send it back.
No matter if you're already selling a product, or trying to develop a new product, try to see the product as the customer sees it. Highlight a few of the reasons why it's a valuable item.
WHY IS THE PRODUCT OF VALUE TO THE CUSTOMER?
If a product helps to meet a need, it has value. If that same product saves the buyer time, or money, it's even more valuable. But if the product can also be turned into a money-maker for the buyer, it is even more valuable!
Try to see PAST the product to view its usefulness to the buyer.
A well-known mailorder company sells a multi-page book, with every page of the book containing some valuable bit of useful information. In addition, the information on each page can be put into practice by every buyer of the book. It contains step-by-step instructions for turning the information into workable ideas.
Each page of the book is removable and useful in another way. Each page is reprintable and resalable. So, the book is filled with useful information for the reader, as well as being the actual "products" that the reader can recopy and resell to still others.
MULTI-VALUE
Not every product will have multiple uses, or be of multi-value. However, if you can find at least TWO reasons why someone should buy it from you, your chances for a sale will have doubled.
Push a product's benefits to the buyer. Will it save time or money? Will it last a long time? Is it worth the money? Is it repairable? Is continuing service provided? Does it come in several sizes, shapes or colors?
WHY SHOULD THEY BUY?
Emphasize the reasons why a customer should buy from you. You've been in business since 1973. Your prices are the lowest. Your reputation for continuing service is well-established. Your products are of the highest quality, etc.
The more reasons you can give as to why customers should buy from you, the greater your chances are for more sales.
Gary Christensen has written and Self-Published over 100 Original Articles like this one. A Free Article, "Charge Others To Do For Them What You Now Only Do Alone" is yours by writing to the address below or via email form garch7@peak.org
Purchase Gary's "88 Short Cuts to Mailorder Profits" for only $15. Order from:
Gary Christensen 946 NW Circle Blvd. #200 Corvallis, OR 97330
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