PUT YOURSELF INTO YOUR CUSTOMERS SHOES
Here's How to Improve Your Business and Support the Mailorder Industry: Respond to Other Ads Each Month.
By Gary Christensen
Besides selling to others by mail, you and I are buyers, too. Do you respond to ads that you see in Mailorder Magazines? You really should. A part of your ongoing Mailorder Education should be to respond to some mailorder ads each month. When you respond to someone else's ads, you're helping to support the industry in which you now find yourself.
I recently read and clipped out about 20 ads from a mailorder magazine which I receive each month. I sent off a buck here, a few stamps there, and another dollar here, to try to keep up with what others are offering and to help to support Mailorder, and to be on the receiving end of a "filled order."
I get inquiries in the mail, and I get orders in the mail. I send my literature to each inquiry, and I send my Books or Reports to everyone who orders from me. But I'm usually NOT THERE when my customers receive my mailings, or my Reports. I don't know what they think about what they've just received from me. I don't know if they were excited, or if they were disappointed with what I sent them.
So I like to respond to ads which interest me, to get new, free things that are offered, to buy and read new reports that someone else has written, to see how others treat their customers, and to find out what I receive back from my requests. Not all ads are what they're cracked up to be.
One ad offered a "List of Companies" that I could work for, all by mail! What I received was a poorly Xeroxed copy of an actual list of companies and addresses, all for just a buck. It was useful information, and although I may not actually write to any of the companies listed, I could make out all of their addresses. Yet I was not impressed with the look of the package nor the poorly copied sheet of paper within.
Another ad offered to print and mail my one inch ad to 1,000 prospects for only a self-addressed, stamped envelope. After three weeks I received an "ad sheet" in the mail, with my ad on the page, but I am still waiting for my first response from that ad (I put a new "key" in that ad, so I will know when, or if, I ever get a response).
Other ads which I responded to sent me their "Free Report" or free booklet, or other information which I requested, and with most I was neither impressed or got excited about what I had received. It showed me what others were selling, how long it took to receive the information that I requested, and how it looked when I got it. I got a chance to be in a customer's shoes.
It was a useful and inexpensive education. Once every month, you should do this, too.
Gary Christensen is a freelance writer and self-published author of eight books and more than 100+ original articles, like this one. HOW TO TRIPLE THE RESPONSES TO EVERY AD YOU PLACE is Gary's latest article and is completely FREE for the asking from:
Garch6@aol.com
An entire set of Gary's 100+ articles are yours for just $18 or 88 SHORT-CUTS TO MAILORDER PROFITS is yours for $16 from:
Gary Christensen 2601 N.E. Jack London St #138 Corvallis, OR 97330
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