THE THREE R's OF MAILORDER
These "R's" May Be Just as Important as the Ones You Learned in School.
By Gary Christensen
The three R's of mailorder? Yes, but they're NOT the "three R's" you might have learned in school. Still, in the world of mailorder, they are just as important. Let's take a look at them.
- 1. Re-Run Ads That Produce--Do you keep track of
which ads you've placed and where you've placed them? You
should keep track of which ads are working better and/or
pulling more orders and inquiries than other ads.
It's important to eliminate the ads that aren't working very well, and Re-Run the ads that are "working overtime" to pull in lots of inquiries and orders. And, if you aren't keeping track of how your ads are doing, how will you know which ones to eliminate and which ones to Re-Run?
2. ReQuest ReTurn--If you don't already do so, you should always try to Return the post-it-note or the email printout, or the handwritten or typewritten letter that was sent to you by the person who responded to your ad or to your article. Often people will send out 10 or more such requests, responding to 10 or more ads on any given day. They often will forget who they wrote to or what they requested.
Help to remind them by attaching their note or their letter to the item (or brochure or sales letter) that you're sending back to them. They will see their request and it will remind them that they sent it to you, and it will help them to make the connection between their request and your reply.
3. Re-Mail to Your Customers--Here's what happened: you sent out your ads, or mailed your flyers, and lots of people have responded. But once you've sent them the Free Item you offered, or the information they requested, did you ever write to them again?
Most people don't respond to the first mailing they receive. If you fail to send them a second or third mailing, you've missed a sale and wasted a good customer. Don't let a Hot Prospect "die." Write to them again. Send them your flyer...again. Follow up in a few weeks with another offer or the same offer, with a discount. Follow up with a third or fourth mailing a few weeks later.
Every customers deserves a little follow up or a little more "coaxing" to "come and buy something."
This isn't a complete list of all the things you should do. It details only three things you should do...often. Remember--if your ads have done well, Re-ward them by Re-running them. Re-mind every customer of their initial Re-quest. And Re-mail to everyone who responds.
Gary Christensen has written more than 100 articles just like this one. Buy 88 of his best reports in his "88 Shortcuts to Greater Mailorder Profits" for only $14.95. To receive Gary's latest free report, email him:
garch7@peak.org
You mail also write him at:
Gary Christensen 2601 NE Jack London St #138 Corvallis, OR 97330
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