Dream Merchant 2309 Torrance Blvd. #104, Torrance, CA 90501 (310) 328-1925 email: Jkm316@aol.com 

THIS IS A REAL BUSINESS, FOLKS!

Don't Let the Business Failure Rate Discourage You From Pursuing Your Dream. Instead, Explore the Reason for Those Failures and Determine How You Can Make Your Own Business Work.
By Paula Demers
I was talking to a fellow entrepreneur not too long ago and he stated that few people stay in this business for very long. This is true. Let's take a look as to why and what we can do about it.

First of all, let's look at what a business is. The dictionary defines a business as: The occupation in which a person is engaged. What's an occupation? An activity that serves as one's regular source of livelihood.

Most people who come into this industry do not come in with the idea that they are establishing a business. They read an ad or receive a circular that promises them wealth with no work or effort. Or, they answer an ad that promises them they can "make money from the comfort of their home."

When folks have responded to these ads or promotions, they will read that they are in business for themselves somewhere in the material. Most still don't realize that means they will be a business owner in the same way had they started say, a construction business.

The verb form of business is: Serious work (get down to business). If you put the definitions together, you could say that a business is: An occupation in which a person is engaged which they put some serious work into.

If you are new to business or have been in a while and haven't started making money yet, let me give you some tips. Before you start buying into every money-making opportunity out there and wasting your money, consider these three things:

1. Learn--Take time to start learning about the industry. There are many good publications out there that will help you to understand exactly what you are getting into. Most of them were written by people just like you...they wanted to make money from home...and found ways to do it.

Read everything with an open mind. There will be different opinions and different ways to do things. Evaluate what you read and decide what will work for you. Chances are your circumstances will differ some from the publishers. So you may have to adapt some of the things you learn.

2. Be Patient--Decide it will take time. Any new endeavor takes time. You can decide how much time you want to invest. You will be bombarded with offers. Most of them won't be worth the paper they are written on...and they may sound the best. Before you invest your hard earned money investigate what you will be buying. Check out the opportunities.

Any legitimate company would be more than happy to answer your questions. The attitude you should approach them with is that you want to find out more about them...not that they need to prove anything to you. Don't ask an unreal amount of questions..for every detail...just ask a few pointed questions. For example, "What is the product? What is the commission? How will I get paid? If you write a company, always enclose a SASE (self-addressed stamped envelope). It helps save them time and you will be more apt to receive a quicker response.

3. Spend Wisely--Decide it will cost you money. You're in business for yourself, so all expenses will fall on you. Period. You need to decide how much and exactly how you're going to invest your money. Learn ways not to waste money.

If you've been lured into business with some type of "get rich quick" or "work at home" scheme, don't lose hope. Decide now that this is a real business and you can make some real money.

Get down to business and build yourself a real business.

Paula Demers has been running a successful business since 1990. She is the publisher of "The Scam Bulletin." She investigates various companies and tells you what you will get for your money. For a sample copy, send $3 to:

Paula Demers
P.O. Box 280
Fort Walton Beach, FL 32549

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