By Leon Johnson
The challenge&endash;should you decide to accept it&endash;is to evaluate whether your web presence has a reasonable shot of earning you a worthwhile profit. Studying other web businesses can help you determine how your own venture fits in on the web.
First, ask yourself if educated, professional or semi-professional , computer-literate individuals earning between $35,000 and $100,000 a year be interested in your product or service. Such people aren't afraid to spend $2,500 for a seminar, $200 for a newsletter or $100 for a book or manual if they're convinced the purchase will bring them closer to their dreams. Many of these people are doctors, lawyers, small business owners, entrepreneurs, public speakers, college students and other respectable individuals.
They're above average in intelligence, multi-talented and all seem to work as hard a s possible to accomplish their goals. Overall great people to know and do business with.
Now back to the challenge. If you sincerely answered "Yes" to the above question and these people would be interested in your product or service, then persist--great income potential exists for you.
If "No" was your response, be cautious, for you can expect a long, disappointing journey down a lonely road, strewn with the countless bleached bones of those with Web sites that never break even, let alone produce a profit. Meanwhile, web revenue doubles each year and many will become wealthy as this revenue continues to grow.
Why not become a part of that? To get you started, consider the following approaches to the Internet.
1. Choose Links Carefully--To boost Web site traffic, the tendency is to exchange links with as many other sites as possible. I suggest linking only with highly-targeted sites attracting people who have a strong reason for clicking on your link.
2. Keep Information Accessible--When designing your Web site, important information should be immediately accessible. If 80 percent of your users are seeking 20 percent of your information, make that information most visible and easy to access.
3. Trim Costs--Discover new web opportunities by looking for tasks now being performed off-line that can be done at less cost online.
4. Use Powerful Headlines--A great source of classified ad headlines are those three to eight-word headlines found on the covers of supermarket tabloids.. You'll be surprised how many can be easily adapted to your particular product of service. Don't reinvent the wheel--Adapt.
Use your expertise in a particular field to provide valuable content information to Web marketers. Consider publishing an email letter for a large organization or write a column for pay in an existing email publication.
Get your ducks in line, study successful Web-based businesses, discover what really sells on the Web and grow wealthy selling what sells. Good luck.
Leon Johnson is a home-based publisher of financial information. Two first-class stamps gets you his #1 report "How to Sell Reports and Earn 900 Percent Profits." Write to Leon Johnson, 1928 E. Highland, Suite F-104-443, Phoenix, AZ 85016.
