ONLINE EMAIL MARKETING: TOP 10 TIPS FOR A SIGNATURE FILE THAT GETS CLICKS
In Your Email Promotions, Make Sure Your Signature File is Getting Maximum Attention.
By Michael A. Jones
When it comes to your online email marketing promotions, think out your signature file. It's an important feature of your message, not an afterthought. It tells people about YOU or specifically what your business is about.
The signature file is a little like a P.S. at the end of a message. It nearly always gets attention.
Here are 10 guidelines for creating a signature file that looks professional and gets clicks.
1. Make It Brief--Use no more than about six lines, and make it pithy. Put in a nutshell what you and your business are all about, along with the URL, of course.
2. Divider--Use a singe --- or double === divider across the top and/or across the bottom of the signature.
3. Adjust the File--Adjust your signature file for the audience you are reaching. For certain newsgroups or mailing lists, adopt a soft-sell approach so as not to cause irritation. For an auto responder message, a hard-sell signature file may be acceptable.
4. Information--Include your email address and the URL of your home page.
5. Lines--Don't use more than eight lines, including the dividers.
6. Format--Format the signature to 60 characters so the line endings will appear neat in your recipient's browser.
7. Justify--Left justify the text.
8. Proofread--That's worth repeating. Proofread it!
9. Check It--Cut and paste the URL into a browser and make sure it works! How frustrating to stumble on the fact that after you've sent hundreds of emails or you've been using the signature file for some weeks, the link doesn't work because of a typo or other error in the URL. Test it!
10. Send to Yourself--Send an email to yourself with the signature file included and check the overall appearance and impression. Is it clean and professional?
In conclusion, labor hard and long on the wording of your signature until it's just right. Sum up your main selling proposition and craft it into a slogan.
Michael A. Jones is a writer and webmaster with more than 10 years experience. Punctuation marks used discreetly and correctly can really add power to your emails. Check Michael's punctuation guide here for ideas:
http:/www.about-goal-setting.com/punctuation-guide.html
To utilize a highly-successful advertising medium at an unbelievably low cost, visit this page:
http://www.vitalstop.com/Marketing/post-free-classified-ads.html
See how to choose the right autoresponder and at the same time get a free seven-part email tutorial:
http://www.vitalstop.com/Business/autoresponders.html
|
|
Index |
 |
Idea Help |
|
 |
 |
 |
 |
 |