POWER PHRASES INCREASE YOUR SALES

What's In a Phrase? Simple--The Power to Stir the Emotions and Trigger a Decision to Buy.

c2002 by Bob Leduc

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.

WHY POWER PHRASES TRIGGER THE BUYING ACTION

A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality.

Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one.

Power phrases increase a customer's desire for your product or service, therefore triggering an emotional decision to buy.

HOW TO CREATE A POWER PHRASE

Creating a power phrase is easy. Start by listing some of the major benefits your customers get when they buy from you. Then combine a few highly-descriptive action words about one or more of those benefits into a short phrase.

Here are some examples of power phrases used by three different types of businesses:

* "Fast! Easy! Very Low Cost!" (For a product or service business)

* "I'll help you myself! That's why I can guarantee results." (For a service business)

* "Work you'll enjoy, more money to spend and more time to spend it." (For a business opportunity offer) 

USE HIGH-IMPACT WORDS

Look at the words used in the above power phrases. Many are high-impact words (fast, easy, very low cost, help, guarantee, enjoy, more money, more time). Power phrases use high-impact words to create high-impact statements.

TIP: Use short and clearly-understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to the actual words you use.

A SERIES OF THREE WORDS OR PHRASES

Here's a special tip based on my personal experience. Create some of your power phrases using a series of three words or three groups of words. For some reason, a series of three words or phrases seems to produce a dramatic and memorable image in a customer's mind.

My most effective power phrases usually combine three words or three groups of words together in a series. For example:

* "Save time. Save Money. Get immediate results."

* "Fast! Easy! Very Low Cost!"

* "Enjoy it at home, in the office, or in your car."

* "Guaranteed on time every time or it's free."

* "Power, Performance, and Speed."

Use the above information in this article to develop power phrases for your products or services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales. 

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost sales leads. He recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information, contact Bob at:

Bob Leduc
P.O. Box 33628
Las Vegas, NV 89133
Email:  BobLeduc@aol.com
Phone: (702) 658-1707

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