BUILD CREDIBILITY IN YOUR BUSINESS
Why Do People Buy Your Product or Service? They Trust You. That Credibility is a Vital Ingredient in Any Successful Business.
By Kevin Nunley
To be successful in any business, customers need to trust you. That credibility is earned. You earn credibility when people believe you can do what you say.
Build credibility by knowing your product or service inside and out. If a customer is having a problem, make sure you can offer at least one good solution. Also build credibility with friendly service, by showing you care about the customer and the reputation of your business, and by providing strong follow-up.
You also get credibility when you appear to know what you're talking about. Get loads of credibility by writing an article, turning out a regular column, hosting your own video, or even writing a self-published book.
Go one step further by getting yourself or your business covered by the press. A single newspaper story or TV news feature about your business can give you mountains of credibility overnight. Be sure to keep copies of any press you get. Frame it and put it in your office, behind your cash register, or on your web site.
Credibility will also lend power to any marketing effort you utilize. Good marketing comes in all kinds of formats. One of my favorites is a good, low-cost poster. Plain black and white works fine. Add one or two extra colors to spice it up (yellow is good for getting attention).
Make your headline and contact information BIG enough to be seen from a distance. Of course, the key is to put your poster where just the right people will see it. Go for locations where your most likely customers will get the message.
I live near a fairly new neighborhood. Many of the new home owners spent everything they had to get into the house, then spent even more on furnishings and a new lawn. One smart entrepreneur has a poster on the main street out of the neighborhood. Hundreds of cash-strapped resident making their daily drive to work see his poster showing how they can earn extra money each month.
Get just the right location for your poster by knowing as much as you can about the kinds of people who will buy from you. Place your poster where they go, especially when they may be in the right frame of mind.
Read Kevin's FREE 10,000 ideas to market your business at DrNunley.com See his popular promotion deals. You may reach Kevin by emailing kevin@drnunley.com or call (801) 328-9006
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