By Kevin Nunley
In the small town where I grew up, there was a woman who miraculously remembered everyone's birthday. It was her hobby to send out dozens of birthday cards each and every week.
The result? She was renowned for it. She was loved for it. Mrs. Pepper became one of the town's favorite personalities.
Why couldn't a business do the same thing? When someone buys from you, ask, "When's your birthday? We'll send you a card."
Believe it or not, most people will be caught off guard at your new approach. Only a die-hard curmudgeon wouldn't feel just a little bit special. And that's what survey after survey shows--people buy from businesses that make them feel special.
You don't need to make your birthday card project expensive or time consuming. If you have lots of customers to keep track of, keep their birthdays on computer files that can be printed out on labels along with the birth date.
One day each week, pop the week's birthday labels on post cards and send them out. Offer the customer some small free item without requiring a purchase. Birthday gifts aren't supposed to come with strings attached.
Try adding this birthday approach to your business and watch at how your customers appreciate that nice, personal touch.
Kevin Nunley supplies marketing advice and copywriting fast and at low cost. Ask for his FREE report by writing to Kevin at 9699S 2810W, S. Jordan, UT 84095. The phone number is (801) 253-4536. You may also find him on the Internet--the address is www.DrNunley.com
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