MAKE YOUR CORRESPONDENCE PERSONAL
Everyone Likes to Receive Personal Mail. So Why Not Give Your Business Letters That Same Feel? Here's How.
By Kevin Nunley
Few marketing strategies have the power of a personal letter. Just like a letter from a favorite relative or friend, your personal letter has the power to practically jump out of the stack of mail at your prospect. Personal email messages work the same way. Give them a "personal" feel and they can do a LOT of selling.
First of all, keep your paragraphs short. I like three-line paragraphs. You certainly won't want your paragraphs longer than five or six lines. That makes your letter easy for busy people to read quickly. In addition, limit your letter to a single page or about 300 words for a standard email message. Longer letters can work well, but they lose the personal feel and look more like sales letters.
While fully-capitalized words, underlines, and colored text work well for sales letters, a personal letter should keep those to a minimum. Many experts also feel that personal letters work best if the paragraphs are indented. This "old-fashioned" approach can give the letter a more personal feel. And for printed letters, be sure to sign your name in a different colored ink.
And remember--all your sales letters, web site letters and memos should have a P.S. at the end.
Why? Because 60 percent of people read a P.S. BEFORE they read the rest of your letter. So it only makes sense that your P.S. should contain important information that makes the sale. Here are some ideas on what to say in your P.S.
1. Repeat Offer--Have your P.S. repeat your main offer. "Remember, you get the entire package for just $19.95."2. Urgency--Your P.S. should urge the reader to take action, to buy now. Most marketing fails because it never asks for the sale.
3. Bonus--Use your P.S. to add a bonus to the deal. "Plus, if you buy today, I'll add at no extra cost my popular success manual."
4. Guarantee--The P.S. can also state your guarantee. "Remember, if you aren't completely satisfied, we'll buy the product back."
5. The Past--Your P.S. can talk about the many satisfied customers you've had in the past. You can wow people with hard numbers and quotes from customers.
6. Time--Stress a time limit in your P.S. Offer the customers a savings if they buy now.
Use the above techniques and watch your response rate increase! Good luck.
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Kevin Nunley 9699S 2810W S. Jordan, UT 84095
You may also call Kevin at (801) 253-4536. Read more of his tips free at
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