MARKETING ON A NAPKIN
Many of the Best Ideas Have Begun on Napkins or Scraps of Paper. Why Not Capture That Successful Essence For Your Own Business?
By Kevin Nunley
Some of the greatest marketing plans of all time have started off on a napkin. Legend has it the entire Star Wars movie sequence was first jotted down on a napkin by George Lucas more than 25 years ago. And your napkin-sized marketing plan may be all you need to get your business or career on a more successful track.
Start with a sentence that tells the reason for your marketing. What is your overall goal? The next line should state how you intend to achieve this goal (advertising in newsletters, magazines, on cable, etc.). Afterwards, write down a statement that defines your target audience.
Make a note of the niche you are filling. If you can't appeal to everyone--and few of us can--which specific groups will you go for? What unfulfilled need are you satisfying?
Wrap your napkin marketing plan up with how much you intend to spend on marketing over time. You might pour 10 to 15 percent of sales back into marketing to keep your promotional efforts consistent.
And while you spruce up your marketing plan, consider how you'll deliver the very best customer service. More and more, companies deal with their customers via telephone, email, and web site forms. While this change may make many of us uncomfortable, it seems to be a rapidly-expanding fact of life for business.
It's important to set customers at ease and make a human connection when using email, the Internet, and the phone. On the phone, smile slightly to give your voice a friendly sound. Modulate you voice, making it slightly higher on some words and lower on others. This keeps you away from the dreaded telemarketer monotone.
Use some of the same techniques for email. Put a little enthusiasm in the way you write. Keep your sentences short with one idea per sentence. Customers will think your messages are easy to understand.
And that can translate into more sales.
Get Kevin's book, 101 BEST BIZ-TIPS, for just $14.95 ppd. Write to:
Kevin Nunley 9699S 2810W S. Jordan, UT 84095
or contact Kevin via email: DrNunley@aol.com
Read more of his tips free at www.DrNunley.com
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