It May Be Too Early to Turn Your Back on Free Internet Ad Sites.
By Kevin Nunley
In the early days of the World Wide Web, a lot of people had success placing ads on free Internet ad sites. The idea caught on and soon there were thousands of free sites for placing ads.
As you might guess, the response went down. People would spend a full day tediously placing ads and not see a thing come from it. The general wisdom these days is that free Internet ad sites are a waste of time. But we may be playing the funeral dirge a bit early.
Recently we used a simple software program from becanada.com to blast our classified ad to several hundred major free ad sites. After a week, our tracking page had received 26 hits. Granted that is nothing to write Mama about. But 26 prospective customers for free isn't a bad idea, especially if you use this method over and over on a regular basis.
Use a subject line that gets attention. Make your offer clear and exciting. Send people to a special web page that puts your offer up front. And you can avoid getting tons of spam by using a different email address.
Another advertising avenue you might want to consider are pop-up ads. People click to a web site and just as their browser gets there, a little ad pops up in a separate frame. These ads (which drive a lot of us nuts) are known as pop-up ads. Contrary to what you might think, pop-up ads are one of the best performing strategies in online advertising.
Businesses can track exactly how many people click the ad off, how long they look at the ad, and how many click to the advertised site and buy.
So far the statistics are quite interesting. A big 80 percent of people click the ad off. But 20 percent keep the ad open, many for a lengthy period of time while they are reading the site. Frankly, this puts the popularity quotient of those pesky pop-ups right up there with radio and TV commercials.
Make your pop-up ad more effective by insisting it run on sites related to what your ad is selling. You will see fewer people click your ad off as an annoyance and you'll get many more acting on the ad. Avoid programs that have your ad pop up on unrelated sites after the visitor leaves the site. These are very poor on results.
Read Kevin Nunley's FREE "10,000 Ideas to Market Your Business" at :
http://www.DrNunley.com
Also view his popular promotion deals. You may call him at (801) 328-9006 or reach him via email: kevin@drnunley.com
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