It's a sad fact of marketing--one ad often fails to make a sale. You've got to repeat an ad several times before the dollars start flowing in. But how can a small business afford to repeat expensive marketing over and over?

One solution is email. For the small monthly price of an Internet hookup, you can send all the email you want to prospects who have asked for it. Valuable repetition is a snap.

When someone asks you for information about your products and services, don't be content with sending them a single reply. Follow-up with another note a few days later. Remind them of your offer and see if they need more information or help.

How do you do this without annoying people? Pack your email messages with lots of valuable information. Talk about your new offer, a development in a service, or an expert tip.

People don't mind getting email when your messages are full of things they want to know about. Prospects always read your notes, thinking, "What's in this for me?" Be sure to show them just that.

Get Kevin Nunley's "39 Quick Tips to Promote Your Business." Just $1 plus SASE. Mail to:

Kevin Nunley
9699S 2810W
S. Jordan, UT 84095

You may call Kevin at (801) 253-4536 or email him at kevin@drnunley.com Visit his website at: http://www.DrNunley.com

      

         

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