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TO SUCCEED IN BUSINESS, YOU MUST PERSEVERE!

Many Business People Forget an Important Part of Success--Tenacious Persistence.

By Dr. Benjamin Okeagu

An article in one of the better business opportunity magazines caught my attention recently. The writer was setting forth his prescription for success in business. Among the factors he enumerated as being essential for success included commitment, confidence, and credibility. It was quite a good article--pertinent, concise, and precise.

But I found myself asking, "How about perseverance?" It's doubtful that your business--or any business for that matter--will amount to much unless you possess a tenacious persistence, that uncommon capacity for resilience that enables successful people to pick themselves up from the floor, and keep on striving after a discouraging defeat. They labor on despite the pain of temporal failure, convinced that much is to be gained in the end.

Many people, especially novices, are unaware that it takes money--often quite a bit of it--and an investment of time to succeed in business. They become ensnared by the lure of get-rich-quick schemes (perhaps more correctly, scams), and all the physical attributes that those schemes brandish as the prize of instant success. When that myth eventually fizzles, as is the inevitable end of all such fantasies, they become disheveled and discouraged. AND THEY QUIT!

If you ever listen to renowned motivational speaker Les Brown, you're likely to be treated to his favorite, but moving story of persistence involving his young son. He had been playing a game once with his son who was then seven years old. After fifteen consecutive victories over his son, Les became visibly bored. He got up, stretched, yawned, and started to walk away.

"Where are you going, Dad?" asked his son.

"To bed," answered Les. "Son, I think we better call it a night."

In a generation that glibly blames just about every problem of adulthood on "traumatic childhood experience," Les probably didn't want his son's fragile self-esteem to become further frayed.

"Dad," replied his son," it's not over 'till I win."

There was something about the way he said it that caught Les' attention. Those young and tender lips had suddenly become pursed in a firm, dogged determination he had not seen in his son before. Les resumed playing, and proceeded to reel off another string of fifteen consecutive victories over his son, but he couldn't help noticing that each successive game was now becoming more closely contested than the one preceding it, so that by the sixteenth game, something amazing happened. The younger Brown had become so proficient in the game, that he was able to triumph over his father rather easily.

As if to demonstrate that his victory was not a fluke, he repeated it in the seventeenth game, this time with even greater ease.

The son got up, stretched, yawned, and started to walk away.

"Where are you going, Son?" Les asked.

"To bed!" he answered, exulted.

IT'S NOT OVER 'TILL I WIN! AFFIRMING VICTORY IN ADVERSITY!

Many people experience their deepest transformation during times of greatest hardship. Abraham Lincoln ascended to the pinnacle of political power to become the 16th U.S. president, but not before a seemingly endless litany of stunning defeats. Handel's widely celebrated "Messiah" has become a Yule-time favorite. Few people realize, however, that Handel composed it, gripped in the throes of the direst circumstances. Riddled with a progressively debilitating physical handicap, and dangerously dwindling funds, his life was the very picture of what Thoreau described as a "life of quiet desperation."

But Handel had a magnificent source of power and inspiration to which he willingly surrendered, not to mention an indomitable will to triumph over the vagaries of human experiences. His circumstances, however dismal they seemed then, were merely an ephemeral facade. At least, he was determined to regard them as such. But his legacy proved eternal. Come Christmas time, it is a sure bet that many a hallowed sanctuary will reverberate with the sounds of "Messiah."

Is success in business your destination? Then affirm today:

It is not over 'till I win.

Dr. Benjamin Okeagu is the president of Resources Marketing Group. His inspirational writing are widely read. He specializes in helping serious entrepreneurs earn a spectacular income with their own low-cost, prestigious Internet consulting business, even if they do not own a computer.

For complete details, email Dr. Okeagu at resources_marketing@yahoo.com

 

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