BUILDING A BUSINESS WITH POWERFUL, LOW-COST FLYERS

Success in Business is What We're All Searching For. And When We Use Inexpensive Tools, That Success Can be Even Sweeter.

By Stephen Shulenski

What's the key to starting your own business and making real profits? You have to offer something that a lot of people need. And it helps if there's a good, low-cost way to promote your business. Unless you're already rich, you need a business that can be started on very little money.

When I started my successful decorative address sign business, I was attracted by the simple system, especially the low-cost way of promoting it. The marketing method of placing professionally-created flyers around town is both cheap and easy to fit into an already busy schedule.

I realized many people in my town wanted or needed a decorative address sign. And I was attracted to the fact that this business requires no special talent, no special equipment and very little operating money.

The simplicity of this marketing system is its real beauty. On the first night, I passed out 300 flyers. By the time I got home, my phone was ringing off the wall. I had 31 orders by the next day and earned $310.

Keep in mind that was a $310 profit. I think most of us are better off starting business that offers a service. You're far more likely to build a steady monthly income by providing old-fashioned hard work than you are with a "pie-in-the-sky" selling scheme. Low-cost flyers can often draw a 10 percent response rate, far better than the one percent rate that direct mail and broadcast advertising pulls in.

Get some helpers to distribute 1,000 flyers each day and you can expect a six-figure income. In addition, look for valuable add-ons you can include to sweeten the offer. My orders and word-of-mouth referrals increased substantially when I started offering a free security system with each sign order.

Combine a product/service everyone needs with low-cost flyers and watch your business soar.

Steve Shulenski is an independent ADDRESS America contractor and is also a member of the PEACEKEEPER SECURITY TEAM. Steve can be reached at (570) 735-0687 or by e-mail risingincome@webtv.net

See his website at www.risingincome.com or write to him at P.O. Box 12, Ashley, PA 18706.