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WITH SMALL DISPLAY ADS
Small Display Ads Can be Effective Without Making a Large Dent in Your Budget. But to Work Effectively, They Must be Done Right. Here's How. By Mark A. Smith, B.A., M.S.M.
Using small display ads is an effective and inexpensive method of promoting your business opportunity--if you do it right! You should focus on pulling the maximum number of inquiries per ad. And the key to pulling the maximum is, of course, to provide FREE information to your prospect.
You just can't beat that word "free." Take advantage of it. Here are some useful tips for producing small display advertising.
1. Don't Ask--Avoid asking for money, stamps, or SASEs in your ad. It confuses some prospects and greatly decreases your response rates. This is your opportunity to give something, not get something. You should strive to give your prospect free information, samples, etc.2. Use the Word--Make good use of the word FREE in your ad. It is by far the single most powerful attention-grabbing word in your arsenal.
3. Be Brief--Keep your ad short and powerful. People skim pages quickly and won't waste time on ads that require a magnifying glass to read. Remember, many folks have poor vision. And they can be great prospects if you make it easy for them.
4. Create a List--Use display advertising to create your own personal in-house mailing list. Follow up with your business literature immediately.
5. Use Caution--Choose your publications wisely. Make sure they're geared for your type of offer. The publication you're now reading is an excellent place to advertise. So do it today while it's on your mind.
Use the above tips and watch your display ads begin pulling a greater response. Good luck!
Mark Smith is the country's largest distributor with a well-known MLM company. Mark is offering readers of this column free samples of his monthly "Distributor Strategy" newsletter. Write him today at:
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